Have you ever had a bad experience with a certain brand and then committed to yourself that you will never ever support said brand for the rest of your life? My father tends to do this a lot. And I’m sure that your father probably did the same. It’s a dad thing, but we all inherited it.
If someone has a terrible experience, whether it’s a lack of customer service or just a product failing because it was poorly manufactured, you feel as if you just got screwed over.
That’s when vengeance takes over. You think to yourself, “What can I do to make them pay! I spent $26.78 on that remote and it only lasted about 5 months!” Well the answer to that question is: nothing. You can do absolutely nothing about it.
It’s time we all come to terms with this fact. Are you wondering what would happen if we supported smaller brands? Maybe we would have to spend a little more but it’s worth never forking over a penny to the evil big names.
Its sad to say that those smaller brands are actually owned by the bigger ones you are just so justifiably angry with. Don’t believe me? Go to your pantry right now and flip over every single box and look for the main manufacturer of the product. I promise you will start seeing a trend. It gets worse when you start looking at your electronics too. Roughly 90% of our electronics come from the same country and most of the time… the same company.
Here’s a quick little breakdown of all the bigger guys in produce and groceries that own the smaller guys. Here is the answer to that question, which companies own everything?
Steal This Image
As you see, at the end of the day, every consumable product is owned by less than a dozen of the same brands. Sometimes it doesn’t even make sense, too. For example: Why does the same company that owns Loreal & Garnier hair products, also have its hand in hotpockets?
That infographic is titled “Illusion of Choice”. Which is very fitting seeing how no matter what you buy, you always, in essence, end up paying towards a corporation you may or may not support.
Some may see this differently. Some see it as more choices are available to fit the consumers’ needs. If you don’t like one smaller brand, you can simply choose an alternative. Nevertheless, the point still stands. Most of the world’s consumable good is owned by these companies. It’s up to you to see whether you see that as a blessing, or a curse.
The truth of the matter is that after its all said and done, the only TRUE way to support business that are NOT owned by these big guys, is to visit local stores and local restaurants. The mom & pop stores that do not cut corners when it comes to giving great customer service, because they simply cannot afford to lose their business.
This article was written by Preston Hanisko. Preston is a writer for Smith Monitoring. Follow him on Twitter, or Google+. Follow his personal blog here.